The Challenge
Aravia was a semi-permanent venue in Qatar, created to host spellbinding post-match performances during the FIFA World Cup.
This was MDLBEAST’s first major music festival outside The Kingdom, and expectations were high – the venue needed to deliver world-class shows for both international visitors and local audiences, all while operating to tight timelines and under intense global scrutiny.
The Solution
We mobilised at speed to support this high-profile project, deploying a carefully balanced team of international and regional specialists.
From the outset, timelines were a major challenge: key permissions and confirmations came later than anticipated, yet we were on the ground quickly to support the build, delivery, and break.
When the initial site location was changed after work had already begun, the entire project team had to restart the build under additional pressure.
Our Event Safety team worked hand-in-hand with partners to meet this challenge, maintaining a single, shared focus on delivering safely and on time.
Through intensive collaboration, testing, and programming, everything was completed on schedule, resulting in a spectacular 28-day run of performances that became one of the stand-out entertainment experiences of the World Cup.
The Result
Over 60,000 people attended Aravia across 28 nights, enjoying performances from 56 international artists including Steve Aoki, David Guetta, and Calvin Harris.
The custom 17-metre stage, immersive projection mapping, and diverse on-site catering created an environment that felt more like a permanent venue than a temporary build.
The creative design, combined with rigorous safety oversight, meant that audiences experienced an aural and visual spectacle worthy of the global stage.
The success of Aravia reinforced MDLBEAST’s reputation for delivering extraordinary music experiences, even under the most challenging conditions.
This was a special one, for sure.
Our Part
The success of Aravia reinforced MDLBEAST’s reputation for delivering extraordinary music experiences, even under the most challenging conditions.
Our work enabled the client to overcome shifting timelines and locations, ensuring a temporary venue of world-class standard was delivered on time and without compromise to safety.
Services we provided included:
- Rapid mobilisation of international and regional safety teams
- Presence on the Planning Team
- Health & Safety Strategy development
- Crowd & Event Safety consultancy
- Safety by Design consultancy
- Civil Defense / Authorities liaison
- Operational Team deployment
- Tactical Command provision
- Stakeholder management
