We were delighted to invite Prof. John Drury once again, to deliver his 2-day Masterclass in Dublin.

This Crowd Psychology Masterclass was SOLD-OUT and over-subscribed. It was the same early in 2020 – right before COVID changed all our lives. That’s when we previously brought Prof. Drury over to deliver this Masterclass.

We included the Masterclass as part of a run of learning opportunities we offered in Q1 of 2024. It included this Event Control course that we funded and delivering the Level 5 in Crowd Safety Management publicly for the 1st time in Ireland. These were all public courses. We also run in-house training for clients.

Prof. Drury’s Masterclass is very accessible and very applicable to what we do. His content is very usable in helping us keep people safe at events.

Taking the research and learning from the Crowd Psychology field and distilling it into what is most usable from a Crowd Safety Management is something John and his team does really well.

You can find out more about John and his work here. 

The feedback we received from the 70+ people who have attended to date is that the Event Plan Analysis element in particular is extremely beneficial. Being able to bring in an active or previous plan that you’ve worked on and to workshop it with a group on the Masterclass allows for significant peer-to-peer learning as well as that introduced by John during the 2 days.

We intend to host this popular Masterclass in-person in Ireland every couple of years or so as part of our commitment to learning and education.

We will focus our annual Learning and education efforts in the first quarter each year. This is due to our current workload patterns. It works well doing it this way in Ireland.  It tends to be the quietest part of the year in the event industry, generally speaking.


Attendees at the Crowd Psychology Masterclass.